How Brand Photography Elevates Your Online Presence

If you feel like brand photography is a step in your business that can be avoided, especially if you’re aiming to have an effective and engaging online presence, think again, sister! Visual branding is just as important as any other content that you create online for your business. And if you decide that it’s not worth your investment, you might just regret that decision down the road…  

Here are just a few of the major things that brand photography can do for your business’s online presence:

Sets Your Business Off on The Right Foot

If you’re in the beginning stages of your business and you’re thinking… “Brand photography can wait,” or “I’ll get to it when I’m more established…” STOP RIGHT THERE! You’re basically telling yourself that your business isn’t professional enough for quality brand photos. When you’re just starting up your business, this is the exact opposite mindset that you need to have. Confidence is everything in these beginning stages. Instead, remind yourself that your business is unique, that you’re going to do amazing work for your clients, and that you deserve quality images to portray that confidence.

Not to mention that as a new business owner, you’ll likely put a lot of thought into the wording of your social media posts. On the other hand, if you’re currently winging your visuals and the content you’re writing for posts, here are some tips for a more focused approach when utilizing Instagram. But if you are taking the time to write out valuable pieces of content for your posts, don’t make the mistake of pairing them with low quality, off-brand images.

Why is this? Well… when you do decide that your business is ready for a brand photography session down the road, it’s likely that they won’t be cohesive with everything you’ve posted leading up to that point.  

For example, if you have an Instagram page that’s been providing lots of great value but your new brand photos have a much different look than the photos you’ve been posting, you’ll have to either delete that valuable content to make your entire profile consistent and on brand, or you can leave it as is, and deal with the inconsistency and unprofessional look. Neither are ideal, that’s why it’s so much simpler to start your business off by implementing brand photography right away.

Helps Your Business Stand Out on Social Media

If you are consistently posting content on your business’s social media, you’ll definitely want to hear this – If you go day by day, taking photos of whatever you can think of in the moment just so you have something to share, sure, this tactic is technically ‘in the moment’ but it’s not going to make your posts consistent.

Lacking consistency on social media will lessen your likelihood of standing out to your audience. Why? Because when they see a new photo from you every day with different lighting, different editing and different levels of quality, your audience isn’t going to notice a pattern of consistency in your posts.

Instead, consider using photos with the same editing style that are planned out ahead of time so that everything in the photos speaks to your brand. If you do this, your audience is going to see a photo in their feed and know it’s yours before they even read the name of the account who shared it.

A brand photographer can help you figure out what types of photos you need in your content library that are relevant, consistently edited, and will catch the eyes of your audience. They can also capture specific colors in your photos so they’re cohesive with your brand colors.

If you dread the daily thought of, “What am I going to snap a photo of today so I have something to share?” and you’re tired of wasting a part of your day trying to figure that out, a brand photographer will definitely save you that time and struggle!   

Makes Your Online Copy Incredibly Powerful, Resulting in Online Success

There’s nothing more beautiful than the sight of amazing visual content paired with equally amazing copywriting. Okay, there might be a few things that are more beautiful… but who doesn’t love seeing this from a brand they love?!

You hop on the company’s website, and there it is - a great image that embodies its brand, draws you in, and makes you want to read whatever comes next. This is why visual content is such a strong contributor to a business’s online success. It pulls readers along and keeps them engaged.

According to Forbes, blogs with images receive 94 percent more views than blogs without images! When readers are more engaged, they’re less likely to become distracted and move on to the next thing that catches their eye. This is especially important as our society’s attention spans are becoming shorter than that of a goldfish.

When you think about the online presence of a successful, widely-known big-name brand, do you picture a bare website with a few low-quality, irrelevant, boring images here and there? I didn’t think so! You probably imagine sharp, high-quality images that offer a consistent feel and are very prevalent throughout their online presence. There’s a reason why certain businesses stand out to their audience – and it’s likely due to them having the visual content part figured out!

Online success; increasing sales, growing brand awareness, and displaying yourself as a leader in your industry, requires obtaining the attention of your audience. So, when you’re creating online copy, whether it’s on your website, blog, newsletter or anywhere else, remember the importance of pairing it with visual content.

Visual content is the icing on the cake of your copy, so be sure that you have a wide content library of brand photos that you can use across all forms of your digital presence.

About the Author: Briquelle is a digital content creator who specializes in connecting small businesses to their target audiences. She loves helping business owners elevate their online presence by creating standout content that drives results.

You can find out more about her services at: www.digitalelevationmarketing.com